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Bröllopsguiden

Bring wedding inspiration through an organized platform easily accessible for everyone.

Brief: Create a new brand identity that could represent everything Bröllopsguiden has to offer in a authentic and inspiring way –a wedding universe that would trigger curiosity and where couples and businesses come together to enable inspiration. 

Tone of Voice: A shift in the brand’s tone of voice from a pink wedding sphere to a be more classy and elegant and slightly rebellious. Meaning using bolder language and more editorial imagery. 

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Brand Identity

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CLASSY

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I chose to make a modern but still elegant logo for Bröllopsguiden. Bröllopsguiden wants to be bold, classy, and fashionable and to reflect that aesthetic I used a more feminine san serif with a more modern serif font. 

This combination allows the logo to convey both contemporary style and enduring grace, resonating with couples who seek both trend-forward inspiration and timeless wedding planning resources.

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Website

A website designed to help and inspire by providing   articles, practical planning tips, and guides about wedding vendors. Making it easier for couples to find and connect with trusted vendors like photographers and event planners. The site caters primarily to a Swedish audience and aims to simplify the wedding planning process.

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Manifesto

We are believers, believers in love. We want to inspire. Lead you in the right direction when you don’t know which way to go. We made planning easy. We want to help you begin creating a celebration as special as your love story. You are remarkable. You are whom we admire.From being two to becoming one. We are believers, believers in love.

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